The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This article serves as an introduction to a collection of four articles on multilingual practices in speech and writing, exploring both contemporary and historical sources. It not only introduces the articles but also discusses the scope and definitions of code-switching, attitudes towards multilingual interaction and, most pertinently, the…

This study examines the manifestations of purity and authenticity in 47 Basque bilinguals' reactions to code-switching. The respondents listened to two speech extracts with code-switching, filled in a short questionnaire and talked about the extracts in small groups. These conversations were then recorded. The respondents' beliefs can be…