In my research I examine the linguistic practices of Moroccans in Spain, many of whom speak Moroccan Arabic as well as Modern Standard Arabic, Tamazight, French, English and Spanish at varying levels of proficiency. As part of my research, I conducted a 10-month linguistic ethnography. I was able to rely on my native English and near-native…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

In many immigrant families, children often learn the language and culture of the host society quicker than adult immigrants. Consequently, children serve as language brokers, translating and interpreting face-to-face communication. The aim of this paper is to present a study based on 19 qualitative in depth interviews with young adults reporting…

This article presents a mixed method analysis of the language attitudes held by secondary education students of Romanian origin, which are members of the second largest immigrant population living currently in Catalonia. The relevance of this data is based on the cardinal role played by attitudes in the success of any educational or linguistic…

Vernaculars are increasingly used in media. They are considered to be stylistic resources to attract audiences and to construct media identities. That increase seems to be particularly significant in the case of youth media, which is also the case of Gaztea, a youth webradio station within the Basque public EITB group that we analyse in this work.…

This paper aims to gain insight into (Spanish) tourists' multilingual experiences by analyzing spontaneously written online travel diaries. Using the conceptual framework of Rapport Management Theory (RMT; Spencer-Oatey 2008), I analyze reports on the tourists' mother tongue, local languages, and English as lingua franca in order to examine the…

The process of internationalisation of higher education can be seen as fluctuating between two main discourses: economic competition and academic internationalisation (Bolsman & Miller 2008). Within the former type of discourse, internationalisation is constructed as a means to generate income, in competition with other institutions, through…