Descriptor
Source
| Journal of Information… | 1 |
Author
| Garcia, Joaquin | 1 |
| Lopez, Ricardo | 1 |
| Mompo, Rafael | 1 |
| Navazo, Maria Agustina | 1 |
| Perez, Maria Angeles | 1 |
| Rodriguez, Blanca | 1 |
| Sicilia, Miguel-Angel | 1 |
| Verdu, Maria Jesus | 1 |
Publication Type
| Reports - Descriptive | 2 |
| Journal Articles | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Spain | 2 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkSicilia, Miguel-Angel – Journal of Information Technology Education, 2005
Personalization technology has become an important topic in e-commerce, fostered by the emergence of the relationship-marketing paradigm. But teaching e-commerce personalization technology is a challenging task, since it requires a balance between marketing and management and technical implementation issues that must be calibrated according to the…
Descriptors: Models, Business, Hypermedia, Marketing
Download full textRodriguez, Blanca; Perez, Maria Angeles; Verdu, Maria Jesus; Navazo, Maria Agustina; Lopez, Ricardo; Mompo, Rafael; Garcia, Joaquin – 1998
Lifelong learning is becoming a necessity in the new Information Society where everyone, particularly small and medium sized enterprises (SMEs), must keep up with new technologies. Education and training are of the most importance in this updating. An interdisciplinary and inter-university work group called "Canalejas" (Spain) has…
Descriptors: Business, Computer Assisted Instruction, Computer Networks, Computer Software Development
