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Direct linkPurificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves – Journal of Marketing for Higher Education, 2024
Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…
Descriptors: Undergraduate Students, Student Attitudes, Reputation, Institutional Characteristics
Casablancas-Segura, Carme; Llonch, Joan; Alarcón-del-Amo, María-del-Carmen – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to extend existing research on stakeholder orientation (SO) on higher education institutions (HEIs) by segmenting Spanish public universities based on their perceived levels of SO and describing the profiles of the different segments identified. Given that being stakeholder-oriented, as well as being…
Descriptors: Public Colleges, Universities, Stakeholders, Foreign Countries
