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Erika Fernández-Gómez; Beatriz Feijoo; Miriam Morante Bonet – Journal of Advertising Education, 2024
Influencers have emerged as influential figures in bridging the gap between brands and consumers, establishing this practice as a viable profession in advertising. Among the diverse spectrum of influencers, micro-influencers, characterized by their follower count of less than 100,000, excel in fostering engagement due to their perceived…
Descriptors: Advertising, Marketing, Barriers, Credibility
Hernández-Serrano, María José; Jones, Barbara; Renés-Arellano, Paula; Campos Ortuño, Rosalynn A. – Journal of New Approaches in Educational Research, 2022
This study analyses self-presentation practices and profiles among Spanish teenagers on Instagram and TikTok. Both of these online spaces prioritise and promote visual publications, are structured to allow feedback on self-presentation, and offer the user filters both to control self-image and to target specific audiences. Three research questions…
Descriptors: Profiles, Self Concept, Adolescents, Social Media
García-Monge, Alfonso; González-Calvo, Gustavo; Bores-García, Daniel – Open Learning, 2019
The dynamics of a community of practice are full of tensions and changes regarding possibilities and types of participation. The case study in this paper followed the approach of Stake by focusing on the tension between the willingness to participate and actual participation in an online social network called MultiScopic which involves children of…
Descriptors: Computer Simulation, Communities of Practice, Case Studies, Social Networks
Fernández-Raga, María; Villard, Thierry – Research-publishing.net, 2020
This case study describes two iterations of a cross-disciplinary Virtual Exchange (VE) project developed between the Universities of Bordeaux (France) and León (Spain), involving students of Applied Physics and Measurement Engineering (APME), and Electrical Engineering. The students worked together on designing a real garden in Bordeaux within…
Descriptors: Case Studies, Interdisciplinary Approach, Virtual Classrooms, Physics
Zoghbi-Manrique-de-Lara, Pablo – Behaviour & Information Technology, 2012
While many scholars generally conceptualise cyberloafing as just one more type of conventional deviant behaviour at work, others consider this activity to be innocuous or even productive. In either case, cyberloafing is viewed as merely misusing Internet resources, without contemplating its potential online character. The purpose of this study is…
Descriptors: Foreign Countries, Higher Education, Employees, Online Searching
Hilton, John L., III; Graham, Charles; Rich, Peter; Wiley, David – Distance Education, 2010
The authors studied a course in which an instructor allowed individuals at a distance to participate. Although these students were not formally enrolled in the university where the class took place, the instructor gave them full access to all course materials and encouraged them to complete course assignments. The authors examined the time and…
Descriptors: Time Management, Conventional Instruction, Education Courses, Graduate Study
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers