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Ferreira, Bruno Morgado; Abrantes, José Luis; Seabra, Ana; Rubio, Isabel Mateos – Journal of Marketing for Higher Education, 2022
Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students' opinions about higher education and…
Descriptors: Higher Education, Marketing, Computer Mediated Communication, Student Attitudes
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Rienties, Bart; Nanclares, Núria Hernández; Jindal-Snape, Divya; Alcott, Peter – Journal of Studies in International Education, 2013
A common assumption is that students prefer to work together with students from similar cultural backgrounds. In a group work context, students from different cultural backgrounds are "forced" to work together. This might lead to stress and anxiety but at the same time may allow students to learn from different perspectives. The prime…
Descriptors: Role, Cultural Background, Social Networks, Network Analysis
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Immegart, Glenn L.; Pascual, Roberto – Journal of Educational Administration, 1994
Spanish principals are more isolated from colleagues than principals in other countries, because the school is the basic educational unit and because Spanish school directors have no structural links within the local system. This article describes the design and development of an inservice training program for Spanish administrators, highlighting…
Descriptors: Administrator Education, Cultural Differences, Elementary Secondary Education, Foreign Countries