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Direct linkSchlesinger, Walesska; Cervera, Amparo; Pérez-Cabañero, Carmen – Studies in Higher Education, 2017
In a context of increasing competition and financial difficulties for higher education institutions, alumni loyalty is a key factor for survival and success. This study tests a model derived from a relationship marketing perspective to investigate the roles of four variables (brand image, trust, satisfaction, and shared values) in the direct and…
Descriptors: Satisfaction, Trust (Psychology), Universities, Higher Education
Download full textRuizalba Robledo, José Luis; Almenta López, Estefanía; Vallespín Arán, María – Journal of Technology and Science Education, 2014
The overarching goal of working through the CMGS Method (Case Method with Guest Speakers) in Sales Management courses is to provide Business and marketing learners with practical knowledge about how a sales manager can deal with a wide variety of possible professional scenarios. Even when the case method itself is an excellent way to equip…
Descriptors: Sales Occupations, Salesmanship, Management Development, Case Method (Teaching Technique)
