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Direct linkFerreira, Bruno Morgado; Abrantes, José Luis; Seabra, Ana; Rubio, Isabel Mateos – Journal of Marketing for Higher Education, 2022
Higher education is currently undergoing a revolution with the widespread use of electronic tools in classrooms. Simultaneously, personal opinions are increasingly stronger and more expressive resulting in electronic Word-of-Mouth (eWOM). This article presents two studies. The first study exposes students' opinions about higher education and…
Descriptors: Higher Education, Marketing, Computer Mediated Communication, Student Attitudes
