The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This article draws on interactional pragmatics and a cross-cultural approach (UK, France, Spain) to investigate the negotiation of individual and group identities in two different speech events, parliamentary debates and editorial meetings. The cross-cultural examination of the use of linguistic resources for signalling "social role,…