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Direct linkEscobar-Rodríguez, Tomás; Carvajal-Trujillo, Elena; Monge-Lozano, Pedro – Australasian Journal of Educational Technology, 2014
Social media technologies are becoming a fundamental component of education. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to identify factors that influence the perceived advantages and relevance of Facebook as a learning tool. The proposed model is based on previous models of UTAUT. Constructs from previous…
Descriptors: Foreign Countries, Social Networks, Models, Student Attitudes
