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Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
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Ianos, Maria Adelina; Caballé, Ester; Petreñas, Cristina; Huguet, Ángel – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2019
This article presents a mixed method analysis of the language attitudes held by secondary education students of Romanian origin, which are members of the second largest immigrant population living currently in Catalonia. The relevance of this data is based on the cardinal role played by attitudes in the success of any educational or linguistic…
Descriptors: Foreign Countries, Language Attitudes, Immigrants, Secondary School Students