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Direct linkRivera, Reynaldo G.; Arrese, Angel; Sádaba, Charo; Casado, Luis – Journal of Marketing Education, 2020
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of…
Descriptors: Marketing, Teaching Methods, Inclusion, Disabilities
Download full textSanchez-Martin, Jesus; Alvarez-Gragera, Garcia J.; Davila-Acedo, Maria Antonia; Mellado, Vicente – Journal of Technology and Science Education, 2017
Gardner's Multiple Intelligences Theory (MIT) can be a cognitive and emotional improvement if is taken into account in the standard development of the Technology lessons. This work presents a preliminary evaluation of the performance enhancement in two concomitant aspects: contents acquisition and emotional yield. The study was made on up to 150…
Descriptors: Multiple Intelligences, Teaching Methods, Control Groups, Technology Education
Gutiérrez Pérez, Regina – Innovation in Language Learning and Teaching, 2019
This article presents a didactic experience carried out in the Degree of Translation and Interpreting (English) at Pablo de Olavide University in Seville and it is part of a project of Innovation and Teaching Development. The main objective is the development in students of a metaphoric competence -- metaphorical awareness and strategies to…
Descriptors: Figurative Language, Second Language Instruction, Second Language Learning, Translation
