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Direct linkOrtells, Juan J.; Mari-Beffa, Paloma; Plaza-Ayllon, Vanesa – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2013
Participants performed a 2-choice categorization task on visible word targets that were preceded by novel (unpracticed) prime words. The prime words were presented for 33 ms and followed either immediately (Experiments 1-3) or after a variable delay (Experiments 1 and 4) by a pattern mask. Both subjective and objective measures of prime visibility…
Descriptors: Semantics, Priming, Decision Making, Classification
Download full textAguado, Luis; Pierna, Manuel; Saugar, Cristina – Psicologica: International Journal of Methodology and Experimental Psychology, 2005
Three experiments explored the effect of affectively congruent or incongruent primes on evaluation responses to positive or negative valenced targets (the "affective priming" effect). Experiment 1 replicated the basic affective priming effect with Spanish nouns: reaction time for evaluative responses (pleasant/unpleasant) were slower on…
Descriptors: Stimuli, Reaction Time, Nouns, Associative Learning
