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ERIC Number: EJ1277237
Record Type: Journal
Publication Date: 2020
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1049-4820
EISSN: N/A
Available Date: N/A
A Multi-Analytical Approach to Modeling of Customer Satisfaction and Intention to Use in Massive Open Online Courses (MOOC)
Pozón-López, I.; Kalinic, Zoran; Higueras-Castillo, Elena; Liébana-Cabanillas, Francisco
Interactive Learning Environments, v28 n8 p1003-1021 2020
The purpose of this study is to classify the predictors of satisfaction and intention to use in Massive Open Online Courses (MOOC). Informed by a scientific literature review, this work poses a behavioral model to explain intention to use via various constructs. To this end, the authors have carried out a study through an online survey of Spanish Internet users. Two techniques were used: first, structural equation modeling (SEM) was approached to determine which variables had significant influence on MOOC adoption; in a second phase, the neural network model was used to rank the relative influence of significant predictors obtained by SEM. The analysis also shows that perceived satisfaction is affected by the quality of the course, its entertainment value and its usefulness. The latter variable also plays a major role when addressing user emotions. On the other hand, results from the neural network analysis confirmed many SEM findings and also provided a slightly different order of influence of significant predictors. The study provides an original focus in the study of perceived satisfaction and intention to use for MOOCs by extending the models proposed in previous research with regard to this emerging field.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain
Grant or Contract Numbers: N/A
Author Affiliations: N/A