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Download full textPettersson, Rune – 1993
The act of communicating is not complete until the message is received and understood by the audience. This paper focuses on formulating messages for comprehensibility, in a discussion that is fundamentally applicable to all media. The ability to understand a verbovisual message depends on its readability, legibility, and its reading value.…
Descriptors: Cognitive Processes, Communication (Thought Transfer), Comprehension, Foreign Countries
