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Direct linkBrown, Charles Allen – Journal of Visual Literacy, 2018
With the commodification of English education in East Asian societies, a robust advertising industry has arisen to attract consumers. In the project described here, I engaged in a critical content analysis of over 1000 advertisements for English educational products and services collected in Japan and Taiwan. My focus was on how social groups are…
Descriptors: Foreign Countries, Advertising, English (Second Language), Second Language Instruction
Wong, Tzu-Jung; King, Jessica L.; Pomeranz, Jamie L. – Health Education Research, 2016
Antitobacco advertisement components, including types of messages and advertising appeals, have not been evaluated among multinational groups. This study identified and compared the content of antismoking video ads across three countries. We reviewed 86 antismoking video advertisements for the following information: severity of the consequences of…
Descriptors: Foreign Countries, Cultural Differences, Smoking, Health Promotion
Download full textAssociation for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
