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Direct linkChiu, Shao-I; Hong, Fu-Yuan; Hu, Hsiu-yuan – School Psychology International, 2015
This study proposed and tested a structural model of the effects of family cultural capital and reading motivation on reading behaviour in elementary school students. Participants were 467 fifth and sixth graders from elementary schools in Changhua County, Taiwan. The instruments employed in this study included the Family Cultural Capital Scale,…
Descriptors: Cultural Capital, Reading Motivation, Elementary School Students, Foreign Countries
Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing
