Film production involves numerous imaginative tasks. These tasks are closely associated to seeing the film-that-is-to-come through what is currently completed and what can be creatively added. The present study was aimed at examining the effects of both creative personality and psychological variables on the imagination of film majors. The…

E-books and e-Reading Devices (E-RDs) markets have been enlarged due to the rapid progress of digital technologies. What are the possible factors to increase readers' willingness to use electronic devices? To improve the predictive value of the original TAM model, this study incorporates three additional constructs to form e-Reading Device…

Using science majors as an example, we analyzed how generative cognition, organizational culture, and personality traits affect student imagination, and examined the mediating effects of generative cognition and organizational culture. A total of 473 undergraduates enrolled in physical, chemical, mathematical, and biological science programs…