This study aimed to find how the brand image and satisfaction of universities influence university students' word-of-mouth behavior, including the sharing of satisfying experiences and recommendations to others. This study conducted a questionnaire survey and distributed 400 questionnaires to students and graduates of universities in Taiwan; 336…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…

This project examined higher education distance education, school culture, and teacher self-efficacy in Taiwan by using the modified existing instruments associated with Bandura's triadic reciprocal social cognition theory. Faculty were surveyed who are working on or interested in distance education in national universities and private…