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Direct linkSacco, Steven J. – Journal of Teaching in International Business, 2014
This paper describes the importance of foreign languages and cultures and their integration into U.S. international business programs. The author juxtaposes globalization strategies of European and American business schools and highlights pre-university foreign language study in Europe and the U.S. The paper goes on to describe model U.S.…
Descriptors: Second Language Learning, Cultural Awareness, Business Administration Education, International Trade
