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Slater, Jan; Broyles, Sheri; Clifton, Rhiannon – Journal of Advertising Education, 2015
This paper outlines a team teaching partnership between a full time marketing faculty member and a full time professional in advertising. The purpose of the course design is to give students realistic feedback on assignments and projects so that they work for more than a grade and understand that once they are working in a full time career, a…
Descriptors: Team Teaching, College Faculty, Marketing, Advertising
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Yuen, Timothy; Liu, Min – Journal of Interactive Learning Research, 2011
This paper presents a cognitive model of how interactive multimedia authoring (IMA) affect novices' cognition in object-oriented programming. This model was generated through an empirical study of first year computer science students at the university level being engaged in interactive multimedia authoring of a role-playing game. Clinical…
Descriptors: Feedback (Response), Programming, Cognitive Processes, Task Analysis