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Umble, Elisabeth J.; Umble, Michael; Artz, Kendall – Decision Sciences Journal of Innovative Education, 2008
The Edward Jones Company recently initiated financial sponsorship of team-based competitions in six undergraduate business core classes at Baylor University. The challenges were chosen to take place in an introductory freshman business class, Managerial Accounting, Principles of Marketing, Corporate Finance, Operations Management, and Strategic…
Descriptors: Introductory Courses, Accounting, Marketing, Finance Occupations