The question of how best to serve its constituents arises for any organization that is part of a campus or community. This guide is intended to address questions regarding assessment of impact, identifying targets for improvement, and ensuring organizational recognition. Seven strategies for maximizing impact are presented: (1) Be focused; (2) Be adaptable; (3) Be productive; (4) Make faculty allies; (5) Set expectations; (6) Make your boss's goals your goals; and (7) Use your power. Each of the case studies presented underscores that no single strategy will lead to impact: the seven strategies must be employed in concert, as part of an ongoing planned effort, in order to have an impact on the campus at multiple levels.