According to the Pew Research Center (2022), Hispanic students are lagging in enrollment at four-year institutions. Additionally, Hispanic students are more likely to attend a community college as a part time student than enroll full time to earn a bachelor's degree (Fry & Taylor, 2013). The purpose of the research study was to identify the factors that impact and improve college enrollment for Hispanic students, but especially for males, as this particular group of students are lagging at four-year institutions. Knowing the Hispanic population will continue to rise (Santiago, 2010), researchers must identify the constructs associated with Hispanic student enrollment in college by focusing on the best practices and support mechanisms, successful college enrollment strategies, challenges, and factors impacting college choice. Hispanic student enrollment must increase first before the number of Hispanic students graduating will increase and then institutions will meet the future educational workforce demands. The qualitative data collected from this study identified why Hispanic males decide to enroll at a public, 4-year Hispanic-Serving Institution (HSI) in Texas and highlighted a rich description of the phenomenological experiences of Hispanic males. The results discovered three major findings related to intrinsic motivation, cost, and satisfaction. Additionally, the data can inform leaders at institutions of higher education about the importance of institutional policies and procedures of enrollment strategies that will positively impact Hispanic student college enrollment, with special emphasis on Hispanic males, and ultimately impact the retainment and graduation of Hispanic students. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]