Purpose: This study aims to analyze the theoretical complexity that underlies purchase managers' perceptions of their ability to take part in the implementation of a new back-office service strategy. Design/methodology/approach: A survey of purchasing department managers in the Antalya (Turkey) region was conducted. The purchasing managers of…

Developments in information and communication technologies, especially with the increase in internet use, have caused some important changes in the tourism industry, as in all sectors. Marketing strategies in the tourism sector have also undergone a transformation affected by these changes. As information and communication technologies develop,…