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Ramspott, Becca – CURRENTS, 2013
As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…
Descriptors: Outreach Programs, Institutional Advancement, Public Relations, Social Networks
Lum, Lydia – CURRENTS, 2012
At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…
Descriptors: Foreign Countries, Higher Education, Community Colleges, Institutional Advancement