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Direct linkMcNeill, Tony – Research in Learning Technology, 2012
The last 5 years have seen a growing number of universities use social media services such as Twitter, Facebook and YouTube to engage with past, present and prospective students. More recently still, a number of universities have published policy or guidance documents on the use of social media for a range of university-related purposes including…
Descriptors: Foreign Countries, Discourse Analysis, Content Analysis, Higher Education
