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Thorpe, Anthony; Lim, Lynn L. K. – European Journal of Higher Education, 2013
This article examines how the development of techno-marketing campaigns might facilitate the engagement of university students in voluntary activities on campus which promote active citizenship and community cohesion where there is a concern about a low take up of such opportunities. The increasing influence of technology upon the forms of social…
Descriptors: Foreign Countries, Marketing, College Students, Citizenship
Osler, Audrey – Educational Review, 2009
This paper examines the British Labour government's developing political discourse on patriotism, citizenship and multiculturalism since 1997, particularly following the 2001 terrorist attacks in the United States and the 2005 London bombings. It focuses on the speeches of key government figures, notably Prime Ministers Tony Blair and Gordon…
Descriptors: Foreign Countries, Persuasive Discourse, Political Attitudes, Patriotism