A survey of 20 British electronic information vendors found that 95% considered marketing important and suggested that it is likely to become more intensive and aggressive as competition increases in the information industry. Analyzed advertisements from professional journals and direct mail literature for readability, structure, and information…

Reports results of a United Kingdom-based mail survey of database users, CD-ROM producers, and hosts to assess trends and views concerning documentation in machine-readable form. Cost, convenience, and ease of use of print manuals are cited as reasons for the reluctance to switch to machine-readable documentation. Sample surveys are included.…

Competitor information gathering is a key aspect of business planning. Information can be collected from either published or unpublished sources. Unpublished information will often be verified based on material from published sources. Published information is more likely to be factual and includes financial, stockmarket, press, market and…