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Direct linkIdris, Muhammad Zaffwan; Whitfield, T. W. Allan – Journal of Marketing for Higher Education, 2014
Over the last decade, many universities attempted to improve their public image by changing their corporate visual identity (CVI) and/or name. Despite the prevalence of such practices, little research has been conducted into their effectiveness. The research reported here focused upon one facet of the higher education branding debate, that of the…
Descriptors: Universities, Higher Education, Marketing, Advertising
Birch, Phil David John; Batten, John; Manley, Andrew John; Smith, Matthew Jeffery – Teaching in Higher Education, 2012
The aim of this study was to examine the informational cues that students perceive to be influential when developing initial impressions and expectancies of a lecturer. Undergraduate university students (n = 452) were required to rate the extent to which 30 informational cues (e.g. gender, qualifications) influence their initial perceptions of a…
Descriptors: Undergraduate Students, Cues, Interpersonal Communication, Interpersonal Competence
