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Direct linkRana, Nripendra P.; Dwivedi, Yogesh K. – Journal of Marketing Education, 2016
As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We…
Descriptors: Business Administration Education, Marketing, Learning Processes, Teaching Methods
