This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of…

The Organisation for Economic Co-operation and Development (OECD) is an intergovernmental economic organisation with 35 member countries, founded in 1961 to stimulate economic progress and world trade. The Organisation for works with countries to develop skills strategies tailored to specific needs and contexts. The Organisation prepared a global…

The digital revolution and automation are accelerating changes in the labour market and in workplace skills, changes that are further affected by fluctuations in international and regional economic cycles and employment opportunity. These factors pose a universal policy challenge for all advanced economies and governments. In the workplace, people…

Job Diagnostic Survey (JDS) data from 80 British hospital chefs found differences in job dimensions in large and small organizations. The motivating potential of jobs in large systems was considerably lower. The JDS was found to be a reliable instrument. (SK)

This interim report describes the first few months' work of a task force that developed a set of procedures for conducting a literacy task analysis. A literacy task analysis could be used by employers, union delegates, human resource personnel, trainers, and adult educators to understand better the specific workplace training needs of employees,…

Two pilot projects on environmental profiles in the chemical and metal industries and in the public sector were conducted in four countries. Two aspects were studied: job requirements in selected enterprises and departments of the civil service and the occupational competencies of the staff carrying out these tasks. Studies on the chemical and…

Examines the research-teaching relationship in faculty work in Germany, Sweden, United Kingdom, United States, Australia, Israel, Japan, and South Korea, drawing on an international survey of college and university faculty. Results indicate research and teaching are not mutually exclusive activities, but the two activities have differing effects…

This paper considers issues relating to the measurement of skill for national statistical purposes. It draws upon the work program and research underlying the revision of the national occupational classification for the United Kingdom (UK), SOC90 (Standard Occupational Classification introduced in 1990). The report's introduction states the…

A study analyzed the occupational structure and qualifications associated with the field of environmental protection in the metal and chemical industries in the United Kingdom. The analysis included nine case studies based on interviews with firms in the chemicals and metals sectors. Information was gathered within an analytical framework that…

This report contains a directory of job profiles in the tourist/hotel sector that is based on seven national monographs. It provides an instrument for comparing factors that characterize practitioners working in the sector in Germany, Spain, France, Greece, Italy, Portugal, and the United Kingdom. A methodological note discusses study objectives,…

The key issues, alternatives, and implications for developing countries to consider when designing systems to define occupational standards, related training standards, and assessments were analyzed. The analysis focused on the following issues: the rationale for development of standards; clarification of definitions, terminology, and assumptions;…