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Direct linkBradley, John – International Journal for Educational Integrity, 2018
In 2013 this journal published the paper 'Integrity in Higher Education Marketing: A typology of misleading data-based claims in the university prospectus.' It argued that UK universities were using data and statistics in a misleading way in their advertising and proposed a nine-part typology to describe such claims. The present paper describes…
Descriptors: Integrity, Marketing, Advertising, Standards
