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Peer reviewedFrith, Katherine Toland; Wesson, David – Journalism Quarterly, 1991
Examines the cultural content of advertisements in two superficially similar countries (Great Britain and the United States). Finds U.S. advertising portraying characters in more "individualistic" stances, with social class differences more evident in British advertising. Maintains that advertising should adapt to individual cultural…
Descriptors: Advertising, Content Analysis, Cross Cultural Studies, Cultural Differences
Peer reviewedJournalism Quarterly, 1982
Reports briefly on research concerning (1) network television coverage of the Iranian hostage crisis, (2) puffery and readership of magazine advertisements, (3) television role models and anticipated social interaction, (4) portrayals of the elderly in magazine advertisements, and (5) British broadcast coverage of the Soviet invasion of…
Descriptors: Advertising, Content Analysis, Elementary Secondary Education, Foreign Countries
