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Direct linkMuñoz, Caroline Lego; Wood, Natalie T. – Journal of Marketing Education, 2015
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…
Descriptors: Marketing, Business Administration Education, Social Networks, Mass Media
Peer reviewedTenopir, Carol – Education for Information, 1985
Defines information science; reviews currently available literature pertaining to information science education (directories, analytical articles, opinion papers); and discusses a study which surveys course offerings in information science to establish what currently constitutes a specialization in the field. Course descriptions in school catalogs…
Descriptors: Course Descriptions, Curriculum Design, Definitions, Degree Requirements
Smith, R. Irvine – 1968
In this book, twenty-two contributors offer their individual perspectives on teaching the humanities and social sciences to non-majors in secondary and higher education. Rather than a coherent discussion of classic curricular problems, the book offers a collection of pieces of evidence about what teachers chose to when they had a free hand to…
Descriptors: Case Studies, Comparative Education, Course Descriptions, Curriculum Design
