Descriptor
Source
Publication Type
Books | 1 |
Collected Works - General | 1 |
Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
United States | 2 |
Canada | 1 |
Germany | 1 |
Japan | 1 |
South Korea | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Gramberg, Anne-Katrin – 1989
A comparison of German and American advertising reveals differences in technique and structures. Persuasion is central in both, but the grammatical structures and illocutionary devices available in each language vary. The culture is also reflected in the type and degree to which each language uses techniques of persuasive language. The findings…
Descriptors: Advertising, Business Communication, Comparative Analysis, Cultural Differences
Silva, David J., Ed. – 1998
A collection of research in Japanese and Korean linguistics includes: "Repetition, Reformulation, and Definitions: Prosodic Indexes of Elaboration in Japanese" (Mieko Banno); "Projection of Talk Using Language, Intonation, Deictic and Iconic Gestures and Other Body Movements" (Keiko Emmett); "Turn-taking in Japanese…
Descriptors: Adjectives, Advertising, Bilingualism, Broadcast Television