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Direct linkPetkus, Ed, Jr. – College Teaching Methods & Styles Journal, 2008
This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours…
Descriptors: Foreign Countries, Business Administration Education, Marketing, College Students
