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Impacts of Perceived Country Image, Institution Image and Self-Image on Students' Intention to Study Abroad: A Study in Hanoi, Vietnam
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Nghiêm-Phú, Bình; Nguy?n, Thành Hung – Journal of Marketing for Higher Education, 2020
This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…
Descriptors: Self Concept, Correlation, Student Attitudes, Study Abroad