Ideal for faculty and administrators looking to blend business education and the liberal arts, this toolkit combines exemplary syllabi from 26 leading institutions with step-by-step strategies to advocate successfully for curricular innovation. Conceived with comprehensiveness in mind, these resources cover both inspiration and implementation for…

This curriculum guide was developed as a model for schools in Virginia to prepare local programs of studies for the marketing program. In addition to marketing competencies for developing occupational expertise, this curriculum includes foundational competencies important for successful performance in marketing. These baseline competencies address…

This document is a competency-based curriculum guide for use in marketing/distributive education programs in Virginia high schools. Following a section on the Virginia standards for competency-based education, the guide provides descriptions for all courses in the Virginia curriculum in the marketing/distributive education program. For each…