With a focus on the Commonwealth of Virginia, we reviewed literature and data associated with the prevalence and persistence of women's engagement in agriculture from youth-focused programs through to college and employment in order to learn which models of outreach may best attract women to and retain women in agricultural careers. We found that…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…