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Munger, Gail F.; Loyd, Brenda H. – Journal of Experimental Education, 1988
Multiple matrix sampling (MMS) as a data collection strategy was examined, and rates of response from 307 public school principals in Virginia were compared when subgroups of items were administered versus an entire instrument. MMS was demonstrated as a viable and reasonable procedure when the mail questionnaire consists of a large number of pages…
Descriptors: Data Collection, Mail Surveys, Principals, Questionnaires