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Foreign Language and Cross-Cultural Education in the Promotion of International Trade: PEEP, A Case Study.
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Peniche, Eduardo A. – Hispania, 1985
Discusses the Piedmont Export Expansion Program that was formed to establish a cooperative program between businesses engaged in foreign commerce and regional institutions of higher education. The purpose is to further develop, through a series of seminars, workshops, and regular academic instruction, international trade for the Piedmont area of…
Descriptors: Colleges, Cultural Awareness, Interdisciplinary Approach, International Trade