Planning and Marketing: Two Keys to a Recreation Center's Success.

Downs, Joseph P.

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ERIC Number: EJ288954

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Planning and Marketing: Two Keys to a Recreation Center's Success.

Downs, Joseph P.

Parks and Recreation, v18 n10 p30-34,58 Oct 1983

Indoor recreational facilities in Fairfax County, Virginia, owe their success to (1) development of comprehensive plans, which take into account site location, community needs, area trends, and financing possibilities, and (2) use of continuous marketing strategies. The centers are self-supporting. Each offers a variety of recreation/sports activities under one roof. (PP)

Descriptors: Community Recreation Programs, County Programs, Facility Planning, Marketing, Parks, Physical Recreation Programs, Recreation Finances, Recreational Facilities, Site Selection

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Virginia

Grant or Contract Numbers: N/A

Author Affiliations: N/A