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Download full textSchwarz, Norbert; And Others – 1981
Characteristics of the situation in which a fear-arousing communication is received affect the effectiveness of the communication. The influence of situational factors affecting a recipient's interpretation of the arousal induced by communication were investigated with smokers (N=37) who were exposed to a fear-arousing anti-smoking movie. Prior to…
Descriptors: Anxiety, Arousal Patterns, Attribution Theory, Behavior Patterns
