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Download full textPikalek, Amy J. – Continuing Higher Education Review, 2010
In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…
Descriptors: Electronic Learning, Adult Students, Economic Factors, Educational Environment
