In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university.…

This case study describes an effort to design and pilot an interactive, Web-based, district-wide "professional support portal" to support new teacher retention and professional growth in the Milwaukee Public Schools. The study reviews the overarching goals of this program and focuses, in particular, on an account of the nature and kinds…