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Download full textBOSTIAN, LLOYD R.; ROSS, JOHN E. – 1965
THE STUDY WAS SET UP IN 1963 CHIEFLY TO IDENTIFY THE FUNCTIONS OF VARIOUS MASS MEDIA AND THEIR RELATIVE IMPORTANCE TO THE AUDIENCE (A SAMPLE OF WISCONSIN FARM WOMEN). THE FARM WOMEN WERE IN CONTACT WITH MASS MEDIA AN AVERAGE OF SIX OR SEVEN HOURS DAILY. BASED ON EARLIER DATA (1957) IT APPEARED THAT THE PROPORTION OF HOMES WITH TELEVISION, WOMEN'S…
Descriptors: Decision Making, Evaluation, Homemakers, Individual Characteristics
