Information and promotional marketing play central but complex roles in market-based educational programs. This in-depth qualitative study examines these complexities using the case of Supplemental Educational Services, a parental choice program providing federally funded tutoring to low-income students in K-12 public schools. Examining the…

In December 2015, President Barack Obama signed the Every Student Succeeds Act (ESSA), which replaced No Child Left Behind (NCLB), as the nation's major law governing public schools. ESSA retains the requirement that states test all students in reading and math in grades three through eight and once in high school, as well as the requirement that…

Implementation science defines training and coaching as two important competency components to support fidelity of implementation of evidence-based practices. The present study explores the perspectives of 21 preschool teachers, located in the United States, about the professional development (PD) they received, which included training and…

Retaining college-level science, technology, engineering, and mathematics (STEM) students remains a priority in higher education. A variety of methods have been shown to increase retention, including mentorship, tutoring, course enhancements, community building, and engagement in high-impact practices such as undergraduate research. In 2011, an…

Implementation science defines training and coaching as two important competency components to support fidelity of implementation of evidence-based practices. The present study explores the perspectives of 21 preschool teachers, located in the United States, about the professional development (PD) they received, which included training and…

The long-term concern relative to education inequity indicates that the nation's youth will not be adequately prepared for the global and highly competitive marketplace of the 21st century (Casner-Lotto & Barrington, 2006). Initiatives to address this concern persist, including the creation of the virtual charter school (Vanourek, 2006;…

The Greendale (Wisconsin) School District uses sophisticated, two-way communication and marketing strategies to find out community concerns, gain a better understanding of all the groups in the district, create trust, and put constructive criticism to good use. "Relationship" marketing actively seeks out input from both supporters and…