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Stone, James R., III | 1 |
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Stone, James R., III – Marketing Educators' Journal, 1990
Responses from 243 of 400 marketing trainers validated work experience and business/marketing classes as curriculum components. However, high school and technical college marketing programs were not as valued as four-year college programs. (JOW)
Descriptors: Curriculum Development, Employment Qualifications, Entry Workers, Higher Education