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Buckles, Tom A.; Lange, Irene – 1991
This paper describes the advantages of using computer simulations in the classroom or managerial environment and the major premise and principal components of Export to Win!, a computer simulation used in international marketing seminars. A rationale for using computer simulations argues that they improve the quality of teaching by building…
Descriptors: Business Administration Education, Computer Assisted Instruction, Computer Simulation, Decision Making Skills